It was on this day in 1978… Sting, Stuart Copeland and Andy Summers filmed a TV commercial for Wrigley’s Spearmint Gum’s new “Feel Youthful” campaign… They asked the trio if they could dye their hair blonde and spike it up to look more “Punk Rock”… They liked the look and decided to keep it as their signature style…
See? They were all originally brunettes!
Interestingly enough… the commercial NEVER AIRED!
Guitarist Andy Summers says that it was puzzling, because only a year later, The Police were one of the biggest bands in the world… Why Wrigley never capitalized on it is a mystery… PLUS… the tape of the commercial has never been found! Andy says he’s contacted Wrigley on a few occasions, and no luck in locating what would be an awesome piece of Rock Legend!